Keeeeeeeep marketing!

Keeeeeeeep marketing!

To paraphrase the good folks on Strictly during these unusual times, my encouragement would be to keeeeeeeep marketing, if at all possible. Now I know some people will say, well you would say that, you’re a marketing business. I get that. But I’m trying to be 100%...
Print’s not dead. Read all about it!

Print’s not dead. Read all about it!

Print’s not dead! Read all about it. . . I hear a lot that print marketing is as past it as Sinclair C5s and pagers. In this age seemingly dominated by digital, I can understand why you might think that print marketing, and in our case creative direct mail, is as dead...
Stand out is not just for big companies

Stand out is not just for big companies

Standing out from the competition is not just for big companies. . . As well as my mild obsession with logistics companies (see earlier post), I humbly confess to being ever so slightly obsessed with the fascinating subject of Competitive Positioning. Here’s another...
Great marketing is multi channel

Great marketing is multi channel

Love this cartoon from the hugely talented Tom Fishburne, aka the Marketoonist. Check him out if you’ve not heard of him before. How many times have you heard someone say this or something very similar!?!? Great marketing = right message to the right person through...
100% open rates. Always.

100% open rates. Always.

100% open rates. Always. . . As a proud marketer I’ve always felt that it’s a real waste for businesses to do great marketing stuff knowing that maybe up to 80% of it isn’t going to be read or heard by precisely the individual person that you want to speak with. I...