Highlight of 2020 pre-CV

Highlight of 2020 pre-CV

The longer the current situation goes on, it’s easy to forget that there was a bit of normal life in 2020 before the Coronavirus. I thought it would be nice for us all to spread a bit of positivity by sharing what our highlights of 2020 were before lockdown set in?...
Great marketing is multi channel

Great marketing is multi channel

Love this cartoon from the hugely talented Tom Fishburne, aka the Marketoonist. Check him out if you’ve not heard of him before. How many times have you heard someone say this or something very similar!?!? Great marketing = right message to the right person through...
100% open rates. Always.

100% open rates. Always.

100% open rates. Always. . . As a proud marketer I’ve always felt that it’s a real waste for businesses to do great marketing stuff knowing that maybe up to 80% of it isn’t going to be read or heard by precisely the individual person that you want to speak with. I...
Be heard better

Be heard better

‘We live in the world’s first over-communicated society’. You might think some marketing boffin made this insightful remark in the last few years. It was in fact Al Ries who made it way back in 1980 in his classic book ‘Positioning – the battle for your mind’...