Don’t be like Wally!

Don’t be like Wally!

Remember playing Where’s Wally with the children? Hours of fun, but let’s be honest, flippin frustration as well. Trying to spot the little scamp, who should stand out a country mile in his red and white top, but who gets lost in a sea of stuff that all looks the...
Saying the same as your Competitors?

Saying the same as your Competitors?

Are you saying the same thing as your competitors? If you replaced your logo with one of your competitors above your strapline, would it still make sense? If the answer is Yes, it’s time for change because you’re saying the same as your competitors. You’re not showing...
Rise above this age of sameness

Rise above this age of sameness

We live in an ‘age of sameness’, where too many products/services are indistinguishable. Hand on heart, how different are you genuinely from your competitors? It’s a constant challenge for business – how to rise above this age of sameness, where products, services and...
What video clip inspires you?

What video clip inspires you?

What video clip really inspires you? Let’s share some to bring more positivity in these testing times. . . Our go to video clip is Steve Jobs, talking about the core values at Apple. Why do we love it so much? It’s all about what drives us here everyday, think...
Stand out is not just for big companies

Stand out is not just for big companies

Standing out from the competition is not just for big companies. . . As well as my mild obsession with logistics companies (see earlier post), I humbly confess to being ever so slightly obsessed with the fascinating subject of Competitive Positioning. Here’s another...