Clever Direct Mail marketing that reaches the target customers other marketing just can't reach

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The challenge

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What we did

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Pack contents

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Results

‘I’m not sure at all that any of our target customers are seeing what we post on Social Media. They don’t reply to the emails we send. When I try to ring them, I can’t get past the gatekeepers. I’ve even tried door knocking, turning up at their premises, but I just get told they’re too busy to see me. Your Direct Mail boxes are the perfect solution. I can see how we would definitely get through to our target customers with them.’

– Business Development Manager of a Logistics company, who came on our stand at a Trade Expo in March 2020 and did our sales pitch for us!

The challenge

  1. Practice what we preach!
  2. Show businesses how our clever style of Direct Mail marketing will make them stand out much more, get more meetings with the right decision makers and beat their competitors
  3. As well as showing how our packs can overcome the big frustration of not being able to get through to your target customers, even when you’ve been trying for ages.

What we did

  1. Shone a big glaring light on the real frustrations felt by so many business owners with the other main Marketing approaches (social media, digital, email and telemarketing).
  2. Brought a big bundle of hope by showing that it doesn’t have to be this way – you can get through to your top target customers every time, with 100% open rates, massively higher response rates – more leads, more meetings, bigger contract opportunities opened up.
  3. Brought all of this to life in a right riveting read, our very own The Direct Mail newspaper! Packed full of great insight, written in an entertaining, slightly tongue in cheek, easy read kind of way.
  4. And what better way to enjoy a 5 minute read of The Direct Mail newspaper than with the light breakfast contained in our pack!

Pack contents

  1. Wonderfully designed sleeve to fit around the box, creating positive impact and real curiosity about what’s inside
  2. The warmest of welcomes from the business owner (that’s us in this case!), in the style of the best, most engaging ‘welcome from the editor’ personal messages seen in every lifestyle magazine. All about emotional connection.
  3. Our spoof mini newspaper, explaining what Direct Mail Boutique do, written in a light-hearted way, in different ever-so-slightly over-dramatic newspaper story styles!
  4. Tasty light breakfast of a luxury orange juice and a totally moreish muffin for the person getting the pack to enjoy while having a read of the paper
  5. Powerful case study card – showing how Direct Mail Boutique’s work with the fab design agency Nik & Carole grew their customer base by a whopping 30%. Just imagine what we could do for your business!

Results

At the moment we’re using our own clever Direct Mail pack slightly differently, at Trade Shows and when we’re in front of potential customers. It works hugely well in these situations, with just as much impact and success at securing business for us as using it for a Direct Mail campaign.

We will be using it in our own Direct Mail campaigns shortly.

Contact us today

We’re always up for an exploratory chat if you’d like to find out more about Direct Mail Boutique, and how we can make your business be heard better and stand out more.

01302 515552

Office 1, 2 Wesleyan Court, Everton, Nottinghamshire, DN10 5DN

hello@directmailboutique.co.uk