Winning more customers for the outstanding Marketing & Design agency Nik & Carole. As simple as that!

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The challenge

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What we did

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Pack contents

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Results

‘We’ve had the pleasure of working with John over many years. He was the natural choice when we needed some fresh thinking at our agency. Acting just like another member of our team, John was able to bring his commercial acumen to the Design sector with remarkable results. Professional, down to earth, we wouldn’t hesitate in recommending him to others’

– Carole Haralambous, Managing Partner

‘I just wanted to say many thanks for the beautifully presented coconut ice. It definitely makes your company stand out compared with the others we receive! We’ll definitely let you know when we’re next looking for creative expertise.’

– Email from one of the companies receiving the pack

The challenge

  1. Nik & Carole were getting lost in a very crowded Marketing & Design agency marketplace, so our work needed to make them stand out more and get their target customers to sit up and take notice of them.
  2. They wanted to grow their customer base of businesses in the Home & Lifestyle sector where they specialise.

What we did

  1. Identified a powerful new ‘Why You’ that completely captured the big difference between Nik & Carole and their main competitors. This ‘Why You’ was spot on in terms of what customers are really looking for when they work with a Design agency, so it got to the heart of why they should choose Nik & Carole above anyone else.
  2. Crafted 3 formidable Case Studies that demonstrated the new ‘Why You’ perfectly, with every word oozing that Nik & Carole were the natural choice.
  3. Created the perfect showcase for Nik & Carole’s superior Design skills and Trends expertise through a range of design trends postcards, each one directly relevant to the different types of customers receiving the Direct Mail packs.
  4. Tantalised the taste buds and treated the recipient with a box of delicious coconut ice, the packaging for which was a huge commercially successful example of Nik & Carole’s amazing design work. No better way to show what Nik & Carole could do for businesses receiving the Direct Mail pack!
  5. All beautifully presented, creating an inspirational, memorable (and eco-friendly) unwrapping experience.

Pack contents

  1. (Neatly!) hand-written address label for that much more personal feel
  2. Warm, personal welcome from Nik & Carole to get that emotional connection going straightaway
  3. Really interesting, quick and easy read mini booklet bringing to life what makes Nik & Carole differently better. Everything in here is based around the things that are most important to the people receiving the pack. Included were 3 really strong case studies showing the huge value Nik & Carole deliver for their customers.
  4. Gorgeous design trends postcard, again personalised and completely relevant to each person getting the pack
  5. Beautiful box of amazing coconut ice to delight, but also to showcase Nik & Carole’s outstanding design skills

Results

50 packs sent out

100% Delivery & Open Rates

22% Positive Response Rate = 7 x first meetings, 4 x requests for detailed further info

4 New Customers Won = 30% increase in their active client base

Contact us today

We’re always up for an exploratory chat if you’d like to find out more about Direct Mail Boutique, and how we can make your business be heard better and stand out more.

01302 515552

Office 1, 2 Wesleyan Court, Everton, Nottinghamshire, DN10 5DN

hello@directmailboutique.co.uk