Thoughts

Don’t be like Wally!

Don’t be like Wally!

Remember playing Where’s Wally with the children? Hours of fun, but let’s be honest, flippin frustration as well. Trying to spot the little scamp, who should stand out a country mile in his red and white top, but who gets lost in a sea of stuff that all looks the...

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Steal a march on your Competitors

Steal a march on your Competitors

Are you planning your Business Development activities now so you make sure you hit the ground running when we come out of lockdown? I know this sounds like a bit of an obvious question but. . . With everything that’s going on, it’s easy to get sucked into focusing...

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Saying the same as your Competitors?

Saying the same as your Competitors?

Are you saying the same thing as your competitors? If you replaced your logo with one of your competitors above your strapline, would it still make sense? If the answer is Yes, it’s time for change because you’re saying the same as your competitors. You’re not showing...

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Rise above this age of sameness

Rise above this age of sameness

We live in an ‘age of sameness’, where too many products/services are indistinguishable. Hand on heart, how different are you genuinely from your competitors? It’s a constant challenge for business – how to rise above this age of sameness, where products, services and...

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Highlight of 2020 pre-CV

Highlight of 2020 pre-CV

The longer the current situation goes on, it’s easy to forget that there was a bit of normal life in 2020 before the Coronavirus. I thought it would be nice for us all to spread a bit of positivity by sharing what our highlights of 2020 were before lockdown set in?...

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What video clip inspires you?

What video clip inspires you?

What video clip really inspires you? Let’s share some to bring more positivity in these testing times. . . Our go to video clip is Steve Jobs, talking about the core values at Apple. Why do we love it so much? It’s all about what drives us here everyday, think...

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Keeeeeeeep marketing!

Keeeeeeeep marketing!

To paraphrase the good folks on Strictly during these unusual times, my encouragement would be to keeeeeeeep marketing, if at all possible. Now I know some people will say, well you would say that, you’re a marketing business. I get that. But I’m trying to be 100%...

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Print’s not dead. Read all about it!

Print’s not dead. Read all about it!

Print’s not dead! Read all about it. . . I hear a lot that print marketing is as past it as Sinclair C5s and pagers. In this age seemingly dominated by digital, I can understand why you might think that print marketing, and in our case creative direct mail, is as dead...

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Stand out is not just for big companies

Stand out is not just for big companies

Standing out from the competition is not just for big companies. . . As well as my mild obsession with logistics companies (see earlier post), I humbly confess to being ever so slightly obsessed with the fascinating subject of Competitive Positioning. Here’s another...

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Great marketing is multi channel

Great marketing is multi channel

Love this cartoon from the hugely talented Tom Fishburne, aka the Marketoonist. Check him out if you’ve not heard of him before. How many times have you heard someone say this or something very similar!?!? Great marketing = right message to the right person through...

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100% open rates. Always.

100% open rates. Always.

100% open rates. Always. . . As a proud marketer I’ve always felt that it’s a real waste for businesses to do great marketing stuff knowing that maybe up to 80% of it isn’t going to be read or heard by precisely the individual person that you want to speak with. I...

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‘No one’s doing direct mail anymore’

‘No one’s doing direct mail anymore’

‘No one’s doing direct mail anymore’. . . I hear this quite often, as a reason for not considering it as part of a company’s marketing programme. My reply is simple, that’s exactly why our super creative direct mail packs stand out, create impact and deliver...

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Contact us today

If you’d like to find out more about how we can help you reach your top target customers that other marketing just can’t reach.

01302 515552

Office 1, 2 Wesleyan Court, Everton, Nottinghamshire, DN10 5DN

hello@directmailboutique.co.uk