Thoughts

Make your intangible business tangible

Make your intangible business tangible

Make your intangible (service) business tangible. . . Service businesses are amongst the hardest marketing challenges out there. Nothing to touch, feel, see. Resorting to lots of words (often the same words) and all too often marketing experiences that are a bit dull....

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Say something better & different!

Say something better & different!

Ok, I am mildly obsessed with logistics companies, I’ll admit it. But only because they seem to give little thought to how they can stand out from their competitors. We created this mock advert as part of the spoof mini newspaper we developed to let people know what...

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Target much more precisely

Target much more precisely

A lot of marketing these days has reverted to megaphone tactics. Shout, blast it out there, as often as possible, in the hope that your target customers will be over-communicated into submission. I was always brought up to believe and also prove that precise targeting...

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Stand out more

Stand out more

Most companies sell products and services, very few businesses are strongly competitively positioned. Those businesses that are simply outperform those that aren’t. To be strongly competitively positioned, a business needs to identify how they are genuinely better...

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Be heard better

Be heard better

'We live in the world’s first over-communicated society’. You might think some marketing boffin made this insightful remark in the last few years. It was in fact Al Ries who made it way back in 1980 in his classic book ‘Positioning – the battle for your mind’ (well...

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Doncaster Trade Expo – 27th Feb

Doncaster Trade Expo – 27th Feb

We're exhibiting at the Doncaster Business Showcase on Thursday 27th February! Alongside 279 other fantastic businesses. If you’d like to see, touch, feel some of our super creative Direct Mail packs, just pop along to Stand 87. Really looking forward to seeing you...

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Contact us today

If you’d like to find out more about how we can help you reach your top target customers that other marketing just can’t reach.

01302 515552

Office 1, 2 Wesleyan Court, Everton, Nottinghamshire, DN10 5DN

hello@directmailboutique.co.uk